Multichannel marketing metrics and methods for on and offline success

Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Arikan, Akin
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Indianapolis, Ind. Wiley Pub 2008
विषय:
ऑनलाइन पहुंच:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một