Multichannel marketing metrics and methods for on and offline success

Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Arikan, Akin
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Indianapolis, Ind. Wiley Pub 2008
Ábhair:
Rochtain Ar Líne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một