Multichannel marketing : metrics and methods for on and offline success /
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
|
| Series: | Serious skills.
|
| Những chủ đề: | |
| Acceso en liña: | Contributor biographical information Publisher description Table of contents only |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Mục lục:
- With great opportunity come great challenges
- The web analyst tackles multichannel metrics online
- The offline marketer's bag of tricks
- The direct marketer digs into multichannel analytics
- The brand marketer's take on multichannel analytics
- Measure lift between online and offline
- Measure 1:1 interactions between online and offline
- Measure multi-touch conversions
- Attract and acquire
- Engage and convert
- Grow lifetime value.