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Bibliographic Details
Main Author: Cooper, Donald R.
Other Authors: Schindler, Pamela S.
Format: Book
Language:English
Published: New York : McGraw-Hill/Irwin, c2006.
Edition:1st ed.
Series:The McGraw-Hill/Irwin series in marketing
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Institutions: Mạng thư viện Đại học Đà Nẵng