Marketing research
This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the...
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| Language: | Undetermined English |
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New York
McGraw-Hill/Irwin
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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