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Bibliographic Details
Main Author:	Lancaster, Geoffrey A.
Format:	Book
Language:	English
Published:	Basingstoke : Macmillan Business, 1998
Subjects:	Marketing
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Institutions:	Mạng thư viện Đại học Đà Nẵng

Description
Physical Description:	viii, 327p.
ISBN:	0333658477 (pbk.)

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