Principles of marketing
This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Jezik: | Undetermined English |
| Izdano: |
Glenview, Ill.
Scott, Foresman/Little, Brown Higher Education
2001
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|


