Principles of marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

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書目詳細資料
主要作者: Randall, Geoffrey
其他作者: Geoffrey Randall
語言:Undetermined
English
出版: Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh