Principles of marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

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Bibliografische gegevens
Hoofdauteur: Randall, Geoffrey
Andere auteurs: Geoffrey Randall
Taal:Undetermined
English
Gepubliceerd in: Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
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