Principles of marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

詳細記述

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書誌詳細
第一著者: Randall, Geoffrey
その他の著者: Geoffrey Randall
言語:Undetermined
English
出版事項: Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
主題:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh