Marketing principles and perspectives /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill,
1998.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Physical Description: | xxxvi, 615p. : ill. (some col.), col. maps. |
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| ISBN: | 0256218978 |