Multinational management : a strategic approach /

Foundations of multinational management. Strategy content and formulation for multinational companies. Management processes in strategy implementation: design choices for multinational companies. Management processes in strategy implementation: managing people in multinational companies. Ethics and...

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Bibliographic Details
Main Author: Cullen, John B. 1948-
Format: Book
Language:English
Published: Cincinnati, Ohio : South-Western College, 1999.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:Foundations of multinational management. Strategy content and formulation for multinational companies. Management processes in strategy implementation: design choices for multinational companies. Management processes in strategy implementation: managing people in multinational companies. Ethics and social responsibility in the multinational company.
Physical Description:xvii, 622 p. : ill. ; 26 cm.
ISBN:0538890347