Multinational management : a strategic approach /

Foundations of multinational management. Strategy content and formulation for multinational companies. Management processes in strategy implementation: design choices for multinational companies. Management processes in strategy implementation: managing people in multinational companies. Ethics and...

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Detalhes bibliográficos
Autor principal: Cullen, John B. 1948-
Formato: Livro
Idioma:English
Publicado em: Cincinnati, Ohio : South-Western College, 1999.
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082 1 4 |a 658.049  |b CU-J 
100 1 |a Cullen, John B.  |q (John Brooks),  |d 1948- 
245 1 0 |a Multinational management :  |b a strategic approach /  |c John B. Cullen. 
260 |a Cincinnati, Ohio :  |b South-Western College,  |c 1999. 
300 |a xvii, 622 p. :  |b ill. ;  |c 26 cm. 
520 3 |a Foundations of multinational management. Strategy content and formulation for multinational companies. Management processes in strategy implementation: design choices for multinational companies. Management processes in strategy implementation: managing people in multinational companies. Ethics and social responsibility in the multinational company. 
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