Organizational marketing /
Discussion: organizational markets and organizational marketing; Organizational buyer behaviour and the purchasing process... Readings: Contributions to marketing theory and practice from industrial marketing management; Purchasing management; Overhauling the new product process... Cases. Mini-cases...
Uloženo v:
| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
London :
International Thomson Business,
1999.
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| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | Discussion: organizational markets and organizational marketing; Organizational buyer behaviour and the purchasing process... Readings: Contributions to marketing theory and practice from industrial marketing management; Purchasing management; Overhauling the new product process... Cases. Mini-cases. |
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| Fyzický popis: | 468 p. ; 23.5 cm. |
| ISBN: | 1861524803 |