Organizational marketing /
Discussion: organizational markets and organizational marketing; Organizational buyer behaviour and the purchasing process... Readings: Contributions to marketing theory and practice from industrial marketing management; Purchasing management; Overhauling the new product process... Cases. Mini-cases...
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| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London :
International Thomson Business,
1999.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01084cam a2200325 i 4500 | ||
|---|---|---|---|
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| 005 | 20041027144939.0 | ||
| 008 | 010321b1999 vm 000 eng | ||
| 020 | |a 1861524803 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b WI-D |
| 100 | 1 | |a Wilson, Dominic. | |
| 245 | 1 | 0 | |a Organizational marketing / |c Dominic Wilson. |
| 260 | |a London : |b International Thomson Business, |c 1999. | ||
| 300 | |a 468 p. ; |c 23.5 cm. | ||
| 520 | 3 | |a Discussion: organizational markets and organizational marketing; Organizational buyer behaviour and the purchasing process... Readings: Contributions to marketing theory and practice from industrial marketing management; Purchasing management; Overhauling the new product process... Cases. Mini-cases. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||