Organizational marketing /
Discussion: organizational markets and organizational marketing; Organizational buyer behaviour and the purchasing process... Readings: Contributions to marketing theory and practice from industrial marketing management; Purchasing management; Overhauling the new product process... Cases. Mini-cases...
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
London :
International Thomson Business,
1999.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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