Marketing management : text and cases /
THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Cambridge MA :
Blackwell,
1997.
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|