Retail management : a strategic approach /
This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future.
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Upper Saddle River, NJ :
Prentice Hall,
1998.
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| Edição: | 7th ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future. |
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| Descrição Física: | xxviii, 125 p. : ill. ; 27.5cm. |
| ISBN: | 0136138292 |