Retail management a strategic approach

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how r...

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Bibliographic Details
Main Author: Berman, Barry
Other Authors: Barry Berman; Joel R. Evans
Language:Undetermined
English
Published: Boston Pearson
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh