Retail management : a strategic approach /

This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future.

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Bibliografiska uppgifter
Huvudupphovsman: Berman, Barry.
Övriga upphovsmän: Evans, Joel R.
Materialtyp: Bok
Språk:English
Publicerad: Upper Saddle River, NJ : Prentice Hall, 1998.
Upplaga:7th ed.
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008 010322|1998 vm 000 eng
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100 1 |a Berman, Barry. 
245 0 0 |a Retail management :  |b a strategic approach /  |c Barry Berman, Joel R. Evans. 
250 |a 7th ed. 
260 |a Upper Saddle River, NJ :  |b Prentice Hall,  |c 1998. 
300 |a xxviii, 125 p. :  |b ill. ;  |c 27.5cm. 
520 3 |a This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future. 
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630 0 4 |a Retail trade. 
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700 1 |a Evans, Joel R. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng