Retail management : a strategic approach /
This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future.
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| Format: | Książka |
| Język: | English |
| Wydane: |
Upper Saddle River, NJ :
Prentice Hall,
1998.
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| Wydanie: | 7th ed. |
| Hasła przedmiotowe: | |
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