Seize the future for your business : using imagination to power growth /

This book is divided into nine chapters: Why we need to seize the Future; How the future has been seized; Choosing and developing the project team; Analysing today; Learning from History; Establishing the 'Most likely" scenario; Identifying future customer needs; and Practising abstract th...

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Detalhes bibliográficos
Autor principal: Rogers, Beth.
Formato: Livro
Idioma:English
Publicado em: London : International Thomson Business Press, 1998.
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