Advertising principles : choice, challenge, change /
This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Lincolnwood, Ill :
NTC Business Books,
1999.
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| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity. |
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| Descrição Física: | xxii, 582 p. : ill. (some col.) ; 28 cm. |
| ISBN: | 0844229903 |