Advertising principles : choice, challenge, change /
This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.
Tallennettuna:
| Päätekijä: | |
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| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Lincolnwood, Ill :
NTC Business Books,
1999.
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Yhteenveto: | This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity. |
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| Ulkoasu: | xxii, 582 p. : ill. (some col.) ; 28 cm. |
| ISBN: | 0844229903 |