Advertising principles : choice, challenge, change /
This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.
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| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Lincolnwood, Ill :
NTC Business Books,
1999.
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01109cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000048004 | ||
| 003 | 7700 | ||
| 005 | 20041027084419.0 | ||
| 008 | 010322b1999 vm 000 eng | ||
| 020 | |a 0844229903 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.1 |b VA-B |
| 100 | 1 | |a Vanden Bergh, Bruce G. | |
| 245 | 1 | 0 | |a Advertising principles : |b choice, challenge, change / |c Bruce G. Vanden Bergh, Helen Katz. |
| 260 | |a Lincolnwood, Ill : |b NTC Business Books, |c 1999. | ||
| 300 | |a xxii, 582 p. : |b ill. (some col.) ; |c 28 cm. | ||
| 520 | 3 | |a This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity. | |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising. |
| 700 | 1 | |a Katz, Helen. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||