Fashion advertising and promotion /
This book is about: The spectrum of advertising and promotion; Planning, Advertising, and Promotion; Advertising media and the fashion segment they serve; Creating fashion advertisements; ...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Albany, N.Y. :
Delmar,
1996.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: The spectrum of advertising and promotion; Planning, Advertising, and Promotion; Advertising media and the fashion segment they serve; Creating fashion advertisements; ... |
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| Physical Description: | x, 437 p., [16] p. of plates : ill. (some col.) ; 23.5cm. |
| ISBN: | 0827356269 |