Consumer behaviour : a European perspective /

This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Antonides, Gerrit, 1951-
Awduron Eraill: Raaij, W. Fred van.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York : John Wiley and Sons, 1998.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.
Disgrifiad Corfforoll:xxii, 619 p. : ill. ; 24.5cm.
ISBN:0471975133