Cases in strategic marketing management /

Cases in strategic marketing management /

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Bibliographic Details
Main Author: Vincze, Julian W.
Other Authors: Anderson, Carol H.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, 2000.
Subjects:
Marketing.
Management.
Computer programs.
Decision making.
Marketing > Management.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Physical Description:xvii, 460 p. : ill. ; 25.5cm.
ISBN:0395870534

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