Strategic marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pr...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Cravens, David W.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston, MA. McGraw-Hill 2006
विषय:
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