Strategic marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pr...

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Detalhes bibliográficos
Autor principal:	Cravens, David W.
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Boston, MA. McGraw-Hill 2006
Assuntos:	Marketing,Marketing,Marketing Decision making,Management,Management,Case studies
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Strategic marketing

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