Strategic marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pr...

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Bibliographic Details
Main Author: Cravens, David W.
Format: Book
Language:Undetermined
Published: Boston, MA. McGraw-Hill 2006
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ