Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Ferrell, O. C.
Awduron Eraill: Pride, William M., Dibb, Sally., Simkin, Lyndon.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston : Houghton Mifflin, 2001.
Rhifyn:4th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...
Disgrifiad Corfforoll:xx, 876 p. : col. ill. ; 25cm.
ISBN:0395962447