Marketing : concepts and strategies /

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Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

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Dades bibliogràfiques
Autor principal:	Ferrell, O. C.
Altres autors:	Pride, William M., Dibb, Sally., Simkin, Lyndon.
Format:	Llibre
Idioma:	English
Publicat:	Boston : Houghton Mifflin, 2001.
Edició:	4th ed.
Matèries:	Marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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