Marketing : concepts and strategies /
This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...
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| Hovedforfatter: | |
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| Andre forfattere: | , , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Boston :
Houghton Mifflin,
2001.
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| Udgivelse: | 4th ed. |
| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ... |
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| Fysisk beskrivelse: | xx, 876 p. : col. ill. ; 25cm. |
| ISBN: | 0395962447 |