Marketing : concepts and strategies /
This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...
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| Hlavní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston :
Houghton Mifflin,
2001.
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| Vydání: | 4th ed. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b Ma-C |
| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 0 | 0 | |a Marketing : |b concepts and strategies / |c Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b Houghton Mifflin, |c 2001. | ||
| 300 | |a xx, 876 p. : |b col. ill. ; |c 25cm. | ||
| 520 | 3 | |a This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing. |
| 700 | 1 | |a Pride, William M. | |
| 700 | 1 | |a Dibb, Sally. | |
| 700 | 1 | |a Simkin, Lyndon. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||