Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

Saved in:
Bibliographic Details
Main Author: Ferrell, O. C.
Other Authors: Pride, William M., Dibb, Sally., Simkin, Lyndon.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, 2001.
Edition:4th ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Mạng thư viện Đại học Đà Nẵng