The IEBM encyclopedia of marketing /
This book is about: The nature and scope of marketing; The theoretical foundations; Marketing management; The marketing mix; Marketing in practice; ...
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| Format: | Book |
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| Language: | English |
| Published: |
London :
International Thomson Business Press,
1999.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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