Business marketing /
This book is about: Introduction to business marketing; The nature of demand in business markets; Business buyer behavior; Business purchasing; Marketing research and market information systems; ...
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| Autres auteurs: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Boston :
Houghton Mifflin,
1993.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: Introduction to business marketing; The nature of demand in business markets; Business buyer behavior; Business purchasing; Marketing research and market information systems; ... |
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| Description matérielle: | xxi, 763, 26 p. : ill. (some col.) ; 23 cm. |
| ISBN: | 0395560837 |