Business marketing /

This book is about: Introduction to business marketing; The nature of demand in business markets; Business buyer behavior; Business purchasing; Marketing research and market information systems; ...

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書誌詳細
その他の著者: Gross, Andrew C.
フォーマット: 図書
言語:English
出版事項: Boston : Houghton Mifflin, 1993.
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その他の書誌記述
要約:This book is about: Introduction to business marketing; The nature of demand in business markets; Business buyer behavior; Business purchasing; Marketing research and market information systems; ...
物理的記述:xxi, 763, 26 p. : ill. (some col.) ; 23 cm.
ISBN:0395560837