Business marketing /

This book is about: Introduction to business marketing; The nature of demand in business markets; Business buyer behavior; Business purchasing; Marketing research and market information systems; ...

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Bibliographic Details
Other Authors: Gross, Andrew C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, 1993.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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