The marketing planning workbook : effective marketing for marketing managers /
This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ...
Guardado en:
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London :
International Thomson Business Press,
1996.
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| Materias: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ... |
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| Descripción Física: | xxx, 224 p. : ill., forms ; 23.5cm. |
| ISBN: | 1861523491 |