The marketing planning workbook : effective marketing for marketing managers /
This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ...
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | , |
| Format: | Książka |
| Język: | English |
| Wydane: |
London :
International Thomson Business Press,
1996.
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b DI-S |
| 100 | 1 | |a Dibb, Sally. | |
| 245 | 0 | 4 | |a The marketing planning workbook : |b effective marketing for marketing managers / |c Sally Dibb, Lyndon Simkin and John Bradley. |
| 260 | |a London : |b International Thomson Business Press, |c 1996. | ||
| 300 | |a xxx, 224 p. : |b ill., forms ; |c 23.5cm. | ||
| 520 | 3 | |a This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Export marketing |x Management. |
| 700 | 1 | |a Simkin, Lyndon. | |
| 700 | 1 | |a Bradley, John. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||