Global marketing : Foreign entry, local maketing & global management

Johansson's Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these task...

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Bibliographic Details
Main Author: Jonhansson, Johny K.
Format: Book
Language:Undetermined
Published: Boston, MA. Mc Graw-Hill/Irvin 2006
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ