The marketing planning workbook : effective marketing for marketing managers /

This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ...

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Bibliographic Details
Main Author: Dibb, Sally.
Other Authors: Simkin, Lyndon., Bradley, John.
Format: Book
Language:English
Published: London : International Thomson Business Press, 1996.
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Institutions: Mạng thư viện Đại học Đà Nẵng