The marketing planning workbook : effective marketing for marketing managers /

This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ...

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書目詳細資料
主要作者: Dibb, Sally.
其他作者: Simkin, Lyndon., Bradley, John.
格式: 圖書
語言:English
出版: London : International Thomson Business Press, 1996.
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