Global marketing strategies /
This book is divided into five parts:
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston :
Houghton Mifflin,
1998.
|
| Vydání: | 5th edition. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01243cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000048822 | ||
| 003 | 8548 | ||
| 005 | 20051111141528.0 | ||
| 008 | 010322b1998 vm 000 eng | ||
| 020 | |a 0618071881 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.848 |b JE-J |
| 100 | 1 | |a Jeannet, Jean-Pierre. | |
| 245 | 0 | 0 | |a Global marketing strategies / |c Jean-Pierre Jeannet, H. David Hennessey. |
| 250 | |a 5th edition. | ||
| 260 | |a Boston : |b Houghton Mifflin, |c 1998. | ||
| 300 | |a xxi, 762 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into five parts: |b Understanding the Global marketing environment; Analyzing global marketing opportunities; Developing global marketing strategies; Designing global marketing programs; and Managing the global marketing effort. | |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Export marketing. |
| 650 | 0 | 4 | |a Export marketing |x Management. |
| 650 | 0 | 4 | |a Export marketing |x Management |x Case studies. |
| 700 | 1 | |a Hennessey, H. David. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||