IMC : an integrated marketing communications exercise /
Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Cincinnati OH :
South-Western College,
2001.
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| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics... |
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| Descripció física: | iv, 75 p. : ill. ; 27.5cm. |
| ISBN: | 032401483X |