IMC : an integrated marketing communications exercise /
Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Cincinnati OH :
South-Western College,
2001.
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| Painos: | 2nd ed. |
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Yhteenveto: | Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics... |
|---|---|
| Ulkoasu: | iv, 75 p. : ill. ; 27.5cm. |
| ISBN: | 032401483X |