IMC : an integrated marketing communications exercise /
Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...
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| 1. autor: | |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Cincinnati OH :
South-Western College,
2001.
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| Wydanie: | 2nd ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Streszczenie: | Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics... |
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| Opis fizyczny: | iv, 75 p. : ill. ; 27.5cm. |
| ISBN: | 032401483X |