IMC : an integrated marketing communications exercise /

QR Code

IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

Enregistré dans:

Détails bibliographiques
Auteur principal:	Jakacki, Bernard C.
Format:	Livre
Langue:	English
Publié:	Cincinnati OH : South-Western College, 2001.
Édition:	2nd ed.
Sujets:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Documents similaires

Marketing for tourism
par: Holloway, J. Christopher
Publié: (2004)

Advertising in tourism and leisure /
par: Morgan, Nigel
Publié: (2000)

The business of tour operations /
par: Yale, Pat.
Publié: (2000)

Tourism :
par: Wall, Geoffrey
Publié: (2006)

Tourism management
par: Leiper, Neil
Publié: (2004)

Marketing du lịch
par: Trần, Ngọc Nam
Publié: (2005)

Tourism :
par: Hall, C. Michael
Publié: (2005)

Kinh tế du lịch
par: Nguyễn Hồng Giáp
Publié: (2002)

Tourism principles and practice
Publié: (2005)

Quản trị kinh doanh lữ hành
par: Nguyễn, Văn Mạnh
Publié: (2006)

Giáo trình kinh tế du lịch khách sạn :
par: Đinh, Thị Thư
Publié: (2005)

Giáo trình kinh tế du lịch
par: Nguyễn, Văn Đính
Publié: (2006)

Giáo trình tổng quan du lịch :
par: Trần, Thị Thúy Lan
Publié: (2005)

Đường vào nghề du lịch
par: Hồng Vân
Publié: (2006)

Giáo trình nghiệp vụ kinh doanh lữ hành :
par: Hà, Thùy Linh
Publié: (2006)

Một số giải pháp nâng cao hoạt động hoạt động Marketing điện tử tại công ty TNHH MTV Trí Đạt Tourist
par: Lê, Thị Phương
Publié: (2025)

Giải pháp phát triển các sản phẩm lưu niệm từ nghề truyền thống ở huyện Phong Điền Thành phố Cần Thơ đáp ứng nhu cầu khách du lịch :
par: Lê, Thị Hồng Nhiên
Publié: (2016)

Tourism and Hospitality Marketing
par: Dickman, Sharron
Publié: (1999)

Giáo trình thống kê du lịch
par: Hoàng, Oanh
Publié: (2005)

Kinh tế du lịch và du lịch học
par: Đổng, Ngọc Minh
Publié: (2001)

Luật kinh doanh du lịch
par: Trịnh, Xuân Dũng
Publié: (2001)

Luật du lịch năm 2005
Publié: (2005)

Tìm hiểu luật du lịch năm 2005
par: Nguyễn, Ngọc Dũng
Publié: (2005)

Luật du lịch Việt Nam 2005 (có hiệu lực từ 01-01-2006) :
Publié: (2005)

Giáo trình kinh tế du lịch
par: Nguyễn, Văn Đính
Publié: (2004)

Giáo trình nghiệp vụ phục vụ buồng :
par: Vũ, Thị Bích Phượng
Publié: (2005)

Hoàn thiện quản lý nhà nước về lao động trong kinh doanh du lịch ở Việt Nam :
par: Hoàng, Văn Hoan
Publié: (2006)

Giáo trình kinh tế du lịch khách sạn
par: Đinh, Thị Thư
Publié: (2005)

Giáo trình kinh tế du lịch
par: Nguyễn, Văn Đính
Publié: (2005)

Luật du lịch năm 2005 và văn bản hướng dẫn thi hành
Publié: (2008)

Marketing and Designing the Tourist Experience
par: Isabelle, Frochot, et autres
Publié: (2025)

Vietnam tourist guidebook
Publié: (2001)

Vietnam tourist guidebook
Publié: (1995)

Thị trường du lịch
par: Nguyễn, Văn Lưu
Publié: (1998)

Vietnam tourist guidebook
Publié: (2000)

Tìm hiểu pháp luật: Luật du lịch nước Cộng Hòa Xã Hội Chủ Nghĩa Việt Nam
Publié: (2005)

'Who are the 'Other' visiting my village?' Profiling the domestic tourist market to ethnic villages in Vietnam's Cetral Highlands
par: Nguyễn, Thị Thanh Kiều (Calla), et autres
Publié: (2023)

Một số giải pháp marketing nhằm thu hút khách du lịch đến thành phố Cần Thơ :
par: Trần, Thị Kim Vân
Publié: (2014)

Price Discrimination and the Influence on Foreign Tourists’ Decision of Returning in Hoi An Ancient Town, Vietnam
par: Nguyen, Le Ngoc Tram
Publié: (2025)

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam
par: Trương, Thị Lan Hương, et autres
Publié: (2024)