IMC : an integrated marketing communications exercise /
Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cincinnati OH :
South-Western College,
2001.
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| Edição: | 2nd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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