International and global marketing : concepts and cases /

Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.

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Opis bibliograficzny
Format:	Książka
Język:	English
Wydane:	Chicago : Irwin, 1995.
Hasła przedmiotowe:	Marketing. Export marketing. Export marketing > Case studies.
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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International and global marketing : concepts and cases /

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