International marketing cases

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well

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Bibliographic Details
Main Author: Subhash C. Jain
Language:Undetermined
English
Published: Cincinnati, Ohio South-Western 2001
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh