International marketing cases

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Subhash C. Jain
اللغة:Undetermined
English
منشور في: Cincinnati, Ohio South-Western 2001
الموضوعات:
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh