International marketing cases

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Subhash C. Jain
भाषा:Undetermined
English
प्रकाशित: Cincinnati, Ohio South-Western 2001
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh