International marketing cases

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Subhash C. Jain
שפה:Undetermined
English
יצא לאור: Cincinnati, Ohio South-Western 2001
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh