International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
Shranjeno v:
| Format: | Knjiga |
|---|---|
| Jezik: | English |
| Izdano: |
Chicago :
Irwin,
1995.
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Izvleček: | Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases. |
|---|---|
| Fizični opis: | xiii, 640 p. : ill. ; 23cm. |
| ISBN: | 0256157235 |