International and global marketing : concepts and cases /

Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Formáid: Leabhar
Teanga:English
Foilsithe: Chicago : Irwin, 1995.
Ábhair:
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