Strategic management : total quality and global competition /
Strategic management decisions for total quality and global competition. The environment and the strategic plan. International strategic decisions. Business ethics and corporate social responsibility. Corporate strategy. Business-level strategy: competitive strategy. Business-level strategy: total q...
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cambridge, MA :
Blackwell,
1997.
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| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | Strategic management decisions for total quality and global competition. The environment and the strategic plan. International strategic decisions. Business ethics and corporate social responsibility. Corporate strategy. Business-level strategy: competitive strategy. Business-level strategy: total quality and customer value strategy. Functional strategy. Functional strategy. Strategy implementation: structure and teams. Strategy implementation: culture and behavior. Evaluation, control, and process improvement. |
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| Descrição Física: | xvi, 300 p. ; 23.5cm. |
| ISBN: | 1557866503 |