Strategic marketing creating competitive advantage

Strategic marketing creating competitive advantage

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Bibliographic Details
Main Author: West, Douglas C.
Other Authors: Ford, John B., Ibrahim, Essam.
Format: Book
Language:English
Published: Oxford New York Oxford University Press 2010
Edition:2nd ed.
Subjects:
Decision making
Management
Marketing
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Institutions: Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp
Description
Physical Description:xxvi, 585 p. 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780199556601

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