Strategy : Winning in the marketplace: core concepts, analytical tools, cases

"Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to bus...

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Detalles Bibliográficos
Autor principal: Thompson, Jr. Arthur A.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw-Hill 2006
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