Business marketing : connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Boston,McGraw Hill
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 463000 | ||
| 082 | |a 658.8 | ||
| 082 | |b D989 | ||
| 100 | |a Dwyer, F. Robert | ||
| 245 | 0 | |a Business marketing : | |
| 245 | 0 | |b connecting strategy, relationships, and learning | |
| 245 | 0 | |c F. Robert Dwyer | |
| 260 | |a Boston,McGraw Hill | ||
| 260 | |b 2006 | ||
| 520 | |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | ||
| 650 | |a marketing | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||