Business marketing : connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Dettagli Bibliografici
Autore principale:	Dwyer, F. Robert
Natura:	Libro
Lingua:	Undetermined
Pubblicazione:	Boston,McGraw Hill 2006
Soggetti:	marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing connecting strategy, relationships, and learning

di Dwyer, F. Robert
Pubblicazione 2009

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Business Marketing : Connecting Strategy, Relationships, and Learning

di Dwyer, F. Robert
Pubblicazione 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing : Connecting strategy, relationships, and learning

di Dwyer, F. Robert
Pubblicazione 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing : connecting strategy, relationships, and learning

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