Business marketing : connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Bibliografiske detaljer
Hovedforfatter:	Dwyer, F. Robert
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston,McGraw Hill 2006
Fag:	marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing connecting strategy, relationships, and learning

af Dwyer, F. Robert
Udgivet 2009

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Business Marketing : Connecting Strategy, Relationships, and Learning

af Dwyer, F. Robert
Udgivet 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing : Connecting strategy, relationships, and learning

af Dwyer, F. Robert
Udgivet 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Business marketing : connecting strategy, relationships, and learning

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