Business marketing :

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Business marketing : connecting strategy, relationships, and learning

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Dettagli Bibliografici
Autore principale:	Dwyer, F. Robert
Natura:	Libro
Lingua:	Undetermined
Pubblicazione:	Boston,McGraw Hill 2006
Soggetti:	marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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