Business marketing : connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Bibliografske podrobnosti
Glavni avtor:	Dwyer, F. Robert
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston,McGraw Hill 2006
Teme:	marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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